This week, I’ve been listing the trends I’m seeing in law firm business development—what’s in and what’s out in corporate outside counsel.
Felice Wagner, Chief Business Development Officer at Sutherland, and I will delve into these topics, and more, as part of our presentation on “Business Development: Digging Deeper.” Our discussion takes place October 14th at the LMA Virginias Continuing Marketing Education conference in Richmond.
Here is the third, and final, installment of my “What’s In and What’s Out in Law Firm Business Development” list:
|Outside counsel||Inside counsel|
|ROI fuzzy math||ROI proof|
|Ratings services||Digital presence|
|Client teams||Account reps|