Yesterday, I gave you my first list of “What’s in and what’s out” in law firm business development. Today, I’d like to share a few more thoughts about what is trending – and what is falling by the wayside in the world of client development:
|Reading about client views||Talking to clients|
|Asking permission||Seeking forgiveness|
|Deference among firms||Competition among firms|
Felice Wagner, Chief Business Development Officer at Sutherland, and I will discuss these topics as part of our presentation on “Business Development: Digging Deeper.” We will give our presentation on October 14th at the LMA Virginias Continuing Marketing Education conference in Richmond.