Yesterday, I gave you my first list of “What’s in and what’s out” in law firm business development. Today, I’d like to share a few more thoughts about what is trending – and what is falling by the wayside in the world of client development:

OUT   IN
E-mail   Social media
Web sites   Blogs
Reading about client views   Talking to clients
Asking permission   Seeking forgiveness
Deference among firms   Competition among firms

Felice Wagner, Chief Business Development Officer at Sutherland, and I will discuss these topics as part of our presentation on “Business Development: Digging Deeper.” We will give our presentation on October 14th at the LMA Virginias Continuing Marketing Education conference in Richmond.

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